Recognized by the mainstream media

Last time out I posted a series of emails from an MD that were very complimentary toward Target Tendonitis. Now it gets even better; now the mainstream media is starting to catch on. A little while back Business Insider quoted the very same blog that you’re currently reading.

If you aren’t familiar with Business Insider, it’s one of the leading websites for pretty much everything related to business. But why would a business website feature information on tendon pain?

It has to do with today’s “keyboard culture” (specifically, iPhones, Blackberries and the like) and the nature of tendon pain. People who order my ebook and video products range from stay-at-home moms to professional bodybuilders to business managers and executives. The unfortunate fact is: tendon pain can affect absolutely anyone. And once you have it, it doesn’t matter what your job description is. You want to get rid of it (even if it occurs in a small tendon like those that attach to your thumb).

Anyway, here’s the article. Take a look and see for yourself.

Finally, the video is here!

Most of the people who order Target Tendonitis are very satisfied with the ebook. The return rate is less than one percent (which, believe me, is really gratifying). But one complaint that I have gotten a few times is that there was no video component to the ebook, because for some people the text-and-photo exercise recommendations were a little hard to follow.

So about a year ago I started to put together a companion video that would go with the ebook. When I started the project I figured it would take a month–at the most–to film a bunch of sequences showing people how to go about rehabbing their tendons, and giving them specific examples of what to do and maybe discuss a little theory about tendon degeneration and treatment along the way as well.

Turns out I was, um, somewhat naive. Sure, the video filming didn’t take that long (once I learned how to light it…and bought a decent microphone…and mastered all the various settings on the camera…and got reasonably comfortable in front of it…), but the editing? And then figuring out how to deliver it to customers? The sheer amount of content turned out to be a problem: what I thought would be maybe a half-hour turned into a behemoth three times that long, and let me tell you, an hour and a half of video is a big file. Too big, really, to send over the internet, especially when some of your customers are in places that still use dial-up connections.

Anyway, long story short I solved the various technical problems and am now officially launching the third edition of Target Tendonitis. People who buy now will get not only the ebook, but access to 90 minutes of detailed video demonstration of exercises for pretty much any bodypart that might be affected by tendon pain. Been using your iPhone or Blackberry too much, and have tendon pain in your thumb? No problem. Are you a guitarist with pain in your arm or wrist? I’ve got you covered. Tennis elbow, golfer’s elbow, runner’s knee? There are exercises specifically for those conditions, and much more as well. You’ll also learn about special resources that can help to speed up recovery even beyond what’s possible with just the ebook (and remember, the ebook has proven to be VERY effective already).

And now for the really big news: for a short time, in the holiday spirit, I’m going to be selling the new and improved TT for the same low price that it’s always been: $19.97, still with a full, 100% 60-day guarantee. Only now you’re going to be getting the video absolutely free along with it.

I want to be clear here: the price WILL be going up soon, and once it does, it’s not coming back down again. This isn’t a marketing gimmick; I put a lot of time and effort into the video and I feel like it raises the value of my product enough that I’m completely justified in charging more money for it. (Haven’t quite figured out how much more yet.) But for the moment, it’s still $19.97.

So if you’re on the fence about ordering, there’s never going to be a better time. Target Tendonitis, still less than twenty bucks, and you get 90 minutes of video completely for free. Get it now or kick yourself all through 2012!

Blackberry Thumb, iPhone Thumb…

I ran across an interesting (and slightly horrifying) article in the Calgary Herald a couple of days ago (text and link are below). People usually think of tendon pain as something that happens in the larger joints, the elbows, knees, ankles and so on. But it can happen anywhere that there is a repetitive stress and pattern overload. Here’s an extreme case:

Banker undergoes ‘BlackBerry thumb’ surgery because she used her iPhone too much

By Katya Wachtel, Business Insider August 29, 2010

A mortgage banker just had to have surgery on her thumb because she was using her iPhone too much, according to WTSP.

The hospital says her condition is best known as “Blackberry thumb.” However, since she was using an iPhone, “iPhone thumb” is obviously more appropriate in her case.

Symptoms of Blackberry thumb include pain, inflammation, numbness and tingling.

The Philly woman might have realized she felt some of the symptoms had she not spent up to 12 hours a day in communication with clients on her iPhone.

The tendons in her thumb became so severely inflamed, they required removal.

Her need for surgery would (almost?) be funny, but apparently surgery on the hand is very serious and it’s going to be a long time before she can use her phone again. Recovery time for tendon surgery can be up to two months or longer.

“Most hand tendon injuries take longer to recover than most other operations elsewhere in the body,” according to the American Society for Surgery of the Hand

Read more: http://www.calgaryherald.com/technol…#ixzz0y2Lt9Vag

I have complete confidence that the techniques I explain in my book will cure most people, but in this case I wouldn’t be completely positive. I’m fairly sure that with the amount of stress this lady placed on her tendons she’s gone beyond tendonitis (simple inflammation) and well into tendonosis (actual damage to the tendon itself). But if you’ve got tingling and numbness you’re probably experiencing some nerve damage along with the tendon problem, and that’s frankly beyond my expertise. Still, I think that if it were me I’d invest twenty bucks and see what happened before I opted for surgery.

For those who are experiencing some pain (but not as severe as the lady in the article), there is a quick and accurate tendon test on this page that will tell you what sort of pain you have, and what you can do about it.