Recognized by the mainstream media

Last time out I posted a series of emails from an MD that were very complimentary toward Target Tendonitis. Now it gets even better; now the mainstream media is starting to catch on. A little while back Business Insider quoted the very same blog that you’re currently reading.

If you aren’t familiar with Business Insider, it’s one of the leading websites for pretty much everything related to business. But why would a business website feature information on tendon pain?

It has to do with today’s “keyboard culture” (specifically, iPhones, Blackberries and the like) and the nature of tendon pain. People who order my ebook and video products range from stay-at-home moms to professional bodybuilders to business managers and executives. The unfortunate fact is: tendon pain can affect absolutely anyone. And once you have it, it doesn’t matter what your job description is. You want to get rid of it (even if it occurs in a small tendon like those that attach to your thumb).

Anyway, here’s the article. Take a look and see for yourself.

Finally, the video is here!

Most of the people who order Target Tendonitis are very satisfied with the ebook. The return rate is less than one percent (which, believe me, is really gratifying). But one complaint that I have gotten a few times is that there was no video component to the ebook, because for some people the text-and-photo exercise recommendations were a little hard to follow.

So about a year ago I started to put together a companion video that would go with the ebook. When I started the project I figured it would take a month–at the most–to film a bunch of sequences showing people how to go about rehabbing their tendons, and giving them specific examples of what to do and maybe discuss a little theory about tendon degeneration and treatment along the way as well.

Turns out I was, um, somewhat naive. Sure, the video filming didn’t take that long (once I learned how to light it…and bought a decent microphone…and mastered all the various settings on the camera…and got reasonably comfortable in front of it…), but the editing? And then figuring out how to deliver it to customers? The sheer amount of content turned out to be a problem: what I thought would be maybe a half-hour turned into a behemoth three times that long, and let me tell you, an hour and a half of video is a big file. Too big, really, to send over the internet, especially when some of your customers are in places that still use dial-up connections.

Anyway, long story short I solved the various technical problems and am now officially launching the third edition of Target Tendonitis. People who buy now will get not only the ebook, but access to 90 minutes of detailed video demonstration of exercises for pretty much any bodypart that might be affected by tendon pain. Been using your iPhone or Blackberry too much, and have tendon pain in your thumb? No problem. Are you a guitarist with pain in your arm or wrist? I’ve got you covered. Tennis elbow, golfer’s elbow, runner’s knee? There are exercises specifically for those conditions, and much more as well. You’ll also learn about special resources that can help to speed up recovery even beyond what’s possible with just the ebook (and remember, the ebook has proven to be VERY effective already).

And now for the really big news: for a short time, in the holiday spirit, I’m going to be selling the new and improved TT for the same low price that it’s always been: $19.97, still with a full, 100% 60-day guarantee. Only now you’re going to be getting the video absolutely free along with it.

I want to be clear here: the price WILL be going up soon, and once it does, it’s not coming back down again. This isn’t a marketing gimmick; I put a lot of time and effort into the video and I feel like it raises the value of my product enough that I’m completely justified in charging more money for it. (Haven’t quite figured out how much more yet.) But for the moment, it’s still $19.97.

So if you’re on the fence about ordering, there’s never going to be a better time. Target Tendonitis, still less than twenty bucks, and you get 90 minutes of video completely for free. Get it now or kick yourself all through 2012!