I read an article recently that said the amount of sheer amount of knowledge in the world doubles about every 12 months. The book Average is Over says that this applies to the medical field just as it does to every other area. So much new information is being generated that it’s literally impossible for any single human being to even pretend to keep up.
I’m interested in this because it’s always been puzzling to me how you can on one hand have a treatment that works well and has been documented in over a hundred different studies (which have taken place over more than a decade and in many different countries around the world) and still have licensed medical doctors who don’t know about it. They’re paid to be the experts, so they should know, right?
But when you think about it, it’s really impossible for them to keep abreast of all the changes. First, most doctors are so busy that they can only spend about eight minutes with any one patient (this is actually a rule in America). And let’s face it, they’re only human. Who wants to go home after a day spent dealing with all kinds of illnesses and conditions and then have to read more about the exact same thing? I certainly wouldn’t.
So while this lack of awareness of new procedures is understandable, from the point of view of the patient it’s a problem. If you have something go wrong with your body, you don’t want to be stuck with some treatment from back in the 1970s if there’s a better option available today (and usually there IS a better option).
When it comes to tendon pain, Target Tendonitis is that option. Since the early 2000’s, when Scandinavian researchers discovered a quick and non-invasive method of treating persistent tendon pain, there have been literally over one hundred follow-up studies done all over the planet. And the vast majority of them have shown the same thing that those Scandinavian scientists found: specific exercises, done in a specific way, will usually cure persistent tendon pain in a couple of weeks.
Of course, it’s not a miracle cure. If you’ve actually ruptured a tendon, surgery is the only way you’re going to repair it. And if you have poor nutrition along with a job or hobby that involves a lot of repetitive stress, you’re going to have ongoing problems no matter what method of treatment you use. But most people who have tendon pain aren’t at the point where the tendon is about to break, and most people who have suffered from tendonitis or tendonosis for a couple of months are very amenable to the idea of changing certain parts of their lifestyles. Their pain won’t let them continue down the wrong path.
Anyway, if you’ve gone to see a doctor for some kind of tendon issue and haven’t gotten better from the same old prescription of rest, icing and NSAIDs, don’t give up hope just yet. There is a better way. And best of all, unlike a doctor’s visit, if you don’t experience relief within a couple of weeks of trying the program, you can get your money back.